In 1962, Douglas Engelbart wrote about augmenting the human intellect — not automating it. Sixty years later, most software does the opposite. We're building the other kind.
The best tool makes you more capable, not more dependent. We’re not building a replacement for your thinking. We’re building something that makes your thinking sharper. There’s a difference. Most AI products blur it. We don’t.
Right now, you bend to software. You learn its menus, its rules, its opinions. That’s backwards. The computer should do the adjusting. We believe malleable software — software you can shape without writing a line of code — is the next real shift.
Annoying notifications. Engagement loops. Dark patterns dressed up as helpfulness. Most software is designed to pull you in and keep you there. We want to build the opposite — ambient AI. Present when you need it. Gone when you don’t. No tugging. No noise. Just there.
What you read, think, and work on is yours. Not ours. Not an advertiser’s. We build locally-first because we mean it. You shouldn’t have to trust us. You shouldn’t have to trust anyone.
Most software locks you in before you’ve decided if you like it. Subscriptions that are easy to start and hard to stop. Models you can’t swap out. Data you can’t take with you. We think that’s a bad deal. Choose your model — local or cloud. Pay for what you use. Leave whenever you want. Software that respects you doesn’t need to hold you hostage.
Most software feels like it was assembled, not made. We think AI changes that. It lets a small team put real care into every detail — the words, the timing, the way something feels in your hands. We’d rather ship one thing with soul than five things without it.
"Less, but better."
— Dieter Rams